Yes, email marketing remains one of the most effective ways to reach customers directly, with a high return on investment (ROI) and extensive reach across age groups.

Email marketing is generally more effective for promotions, boasting a higher conversion rate compared to social media.

It's totally depends on the business type, but in our experience we have found that it’s better to build your email list organically to ensure higher engagement and compliance with regulations.It's totally depends on the business type, but in our experience we have found that it’s better to build your email list organically to ensure higher engagement and compliance with regulations.

Use opt-in forms on your website, offer valuable content, and leverage social media to attract subscribers.

Create valuable content like e-books, webinars, and exclusive offers. Use sign-up forms on your website and social media channels.

Generally, Tuesdays and Thursdays are optimal. The best time is usually mid-morning or early afternoon.

It depends on your audience and content. Weekly or bi-weekly newsletters are common. Monitor engagement metrics to adjust frequency.

Key metrics include open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.

A/B testing involves sending two variations of an email to a small segment of your list to determine which performs better. The winning version is then sent to the rest of the list.

Yes, segmenting your list based on demographics, behavior, and preferences can significantly improve engagement and conversion rates.

Email deliverability refers to the ability of your emails to reach subscribers’ inboxes. Ensure good deliverability by maintaining a clean list, avoiding spammy content, and using a reputable email service provider.

Both formats have their advantages. HTML emails are visually appealing and can include images and links, while plain-text emails are more personal and less likely to be marked as spam.

Keep them short and to the point, use action-oriented language, personalize when possible, and avoid spammy words.

Use analytics tools to track key metrics and A/B test different elements of your emails. Regularly review and adjust your strategy based on performance data.